Saturday, February 18, 2012

Now that's sticky!

We checked out The Letter Factory from the library yesterday and the kids have been begging nonstop to watch it. It is repetitive, cute, non-confrontational, and all about phonics. And it's driving me crazy! 

Apparently, there's is a whole line of research into what kids like to watch. And not to generate the kind of data that will just sell more frosted cocoa sugar bombs. The book "Tipping Point" discusses the efforts Sesame Street has made with child-based focus groups to make their shows more interesting. It also talks about Blues Clues to be the "stickiest" of all shows, at least for the preschooler set.

So what is it about The Letter Factory, a show that methodically goes through the alphabet with nmenoics, narrated by a daddy and boy frog, that makes it the bees-knees in this house? At the same time it makes me kind of glad that the show they gravitate towards is gentle, educational, and shown to really help kids learn letters. I totally acknowledge it could be much worse. They could be begging to watch this.

No comments: